The Diversity Directory Frequently Asked Questions

With a circulation of 50,000 (estimated readership of 130K) and an up-to-date mailing list, The KOL Social Magazine Diversity Groups Directory reaches all four corners of London, plus nationally and internationally by mail subscription. Please refer to the following frequently asked questions for any queries that you might have. Still want to know more? Contact Us


What is The KOL Social Magazine?

The KOL Social Magazine is a print and online magazine providing a diverse and often under-represented perspective of Beauty, Fashion, Lifestyle and Cultural News. We bring together people of colour from all different backgrounds. The print publication launches in late August 2019

What is The Diversity Groups Directory?

The Diversity Groups Directory is aimed at small business owners, allowing them advertise to a national and international audience to suit their budget. This fantastic opportunity is unavailable in any other national or international publication. Let your target market discover your brand from as as little as £30 per month in the Diversity Groups Directory (restrictions apply).

Why should diverse groups advertise in The Diversity Groups Directory?

The variety of products and services means sourcing suppliers, specific or otherwise, can often prove to be a time-consuming task. The KOL Social Magazine Diversity Groups Directory provides buyers with a definitive reference guide to suppliers catering to the specific needs of Diversity Groups or related services in one easy-to-use publication.

What is meant by a 'Diversity Group'?

This includes various groups of people spanning many races, ages, backgrounds, future interests and beliefs. Variety, whether in cultural/ethnic background, experiences, social class, gender, education. This would include what is traditionally known as BAME, LGBTQ+ etc..

How will my listing look in The Diversity Groups Directory, what will people see?

Your listing will appear with your company name, a short description of the product or service and a website link with your contact details. A image may be included at the editor’s discretion.

Where is The KOL Social magazine available?

The KOL Social, will be distributed monthly across London at 141 tube stations throughout zones 1 to 6. Each distributor is strategically placed in key areas and at commuter hotspots. The KOL Social print magazine is available nationally and internationally by mail subscription.  Each issue will be available online. With a print circulation of 50,000, estimated readership is 130,000 (how many times it exchanges hands i.e. friends, family, hair salons etc..). Magazines will also be available at major shows and selected retail outlets.

What is a 'freemium' magazine?

A freemium magazine is a quality publication that is distributed free of charge to a targeted audience. Unlike the majority of other BAME magazines  available, there is no charge to obtain a copy of The KOL Social Magazine. This ensures that it will be used by more of your prospective customers, meaning more potential business for your company. The magazine is handed out at 141 different spots across London will also be handed out free of charge from our stand at every major beauty show. The magazine is also available nationally and internationally by mail subscription, as well as online.

How do I “Get Listed” in The Diversity Groups Directory?

Simply contact us to request a Request Media Pack and registration form. If you have a promotion code, please provide the promotion code upon contact.

What types of leading companies and organisations will utilise The Diversity Groups Directory?

A unique showcase of the very finest products and companies that Diversity Groups has to offer, from art and culture, engineering, beauty, sports, fashion, design and technology to accessories, property, watches and jewellery. It is a bible for the Diversity Groups industry also benefiting from a wider international distribution.

How Do I qualify to be listed in The Diversity Groups Directory?

The KOL Social Magazine Diversity Groups Directory is aimed at showcasing diverse business owners who provide services or sell products, from hair care to tattooing services. You must be within a diversity group to be listed. This includes people of BAME ethnicity, LGBT and non-profit organisations.

Our aim is to support small business owners who do not have the means for large advertising campaigns. You must earn less than £60K per annum with the service or products you are listing or at the publisher’s discretion. You must have a registered company and  website.

What is the cost to get your business listed in The Diversity Groups Directory?

ANNUAL LISTING – £350 PER ANNUM  *FOR LIMITED TIME

Get listed for 12 consecutive months in the monthly publication. This works out to only approx. £30 a month.

ONE LISTING IN ONE ISSUE – £50 (+ VAT)

Contact us to find out about any pre-launch offers.

What is the circulation of The KOL Social Magazine?

The KOL Social, will be distributed monthly across London at 141 tube stations throughout zones 1 to 6. Each distributor is strategically placed in key areas and at commuter hotspots. The KOL Social print magazine is available nationally and internationally by mail subscription.  Each issue will be available online. With a print circulation of 50,000, estimated readership is 130,000 (how many times it exchanges hands i.e. friends, family, hair salons etc..).

Will my product or service appear in The KOL Social magazine and/ or thekolsocial.com?

Advertisers may also get their listings to appear in the magazine articles as related resources at the editor’s discretion. Want to know more? Contact Us

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Still Have Some Questions?

If you do not find the answer to your question in the Directory Frequently Asked Questions, please Contact Us