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According to a report by the World Tourism Organisation, “Black travellers are a growing segment of the global travel market, with an increasing interest in cultural tourism and unique travel experiences.” As a result, black travel has become an increasingly popular trend in recent years, with Black travellers worldwide seeking to explore and connect with different destinations, cultures, and experiences. We will delve deeper into the statistics and trends surrounding Black travel, exploring popular vacation spots, unique experiences, and luxury travel options available to Black travellers.
Statistics
In a report by Forbes, the Director of Multicultural Marketing at Airbnb, Jonathan Mildenhall, said, “The growth in the Black travel market has been phenomenal, with a 60% increase in bookings by Black travellers in the past year alone.” The latest statistics show that Black travellers are a rapidly growing market, with spending reaching $109.4 billion in 2019 and projected to hit $126.2 billion by 2022. Black travel is increasing because people desire to explore new destinations, connect with diverse cultures, and embrace their cultural heritage.
Travellers are also attracted to unique experiences, off-the-beaten-path adventures, and luxury travel options. The rise of Black-owned travel businesses, social media, and the increasing diversity in luxury travel experiences have contributed to Black travel’s growth.
Popular Destinations and Vacations
The most popular vacation destinations for Black travellers are Africa, the Caribbean, Europe, and North America. According to a study by Airbnb, the number of Black American visitors to Africa increased by 700% from 2015 to 2019. In Africa, popular destinations include Tanzania, Egypt, Morocco, and South Africa, with a growing interest in safari tours and cultural experiences.
Jamaica, the Dominican Republic, and the Bahamas are among the top vacation spots in the Caribbean. According to a report by Mandala Research, 70% of Black American travellers reported taking at least one beach vacation in the past year.
In Europe, France, Italy, Spain, and the UK are hotspots. According to a report by the European Travel Commission, the number of Black travellers visiting Europe has increased by 131% since 2007. Likewise, the number of Black travellers in the UK has risen 170% over the past decade. According to VisitBritain, the UK’s official tourist board, Black travellers spent £300 million on tourism in the UK in 2019, with an estimated 770,000 visitors.
In a report by the European Travel Commission, the Executive Director, Eduardo Santander, said, “The growth of Black travel to Europe is reflective of the increasing diversity and interest in cultural experiences among travellers.”
In North America, popular destinations include the United States, Canada, and Mexico. According to a report by MMGY Global, 13% of African American travellers visited Canada in the past year, with Toronto and Vancouver being the most popular cities.